Fix Your Script 6: The Unnecessarily Funny Script

If your script is trying too hard to be funny, the joke’s on you.

This usually happens when someone decides humour will make the ad more engaging.

So the script starts chasing laughs instead of making a point.

The problem is the viewer remembers the joke but forgets the product.

Or worse, the joke falls flat and now the brand is the punchline.

So if you’re going to use humour in your ads, make sure the laughs make the message memorable.

Because if the joke is the point of your ad, your ad is a joke.