Fix Your Script 7: The Technical Manual Script

If your explainer video sounds like a user manual, you’ve got some explaining to do.

This happens when the script is written by someone who knows the product too well.

So the video starts unpacking everything.

The architecture.
The terminology.
The edge cases.
The related features.

Before long the viewer is drowning in details they didn’t come for.

An explainer video isn’t supposed to document the entire system.

It’s supposed to explain the thing the viewer came to understand.

Step by step.

In plain language.

Without dragging them through every technical detail along the way.

So make sure your explainer video explains what your explainer video was meant to explain.

Because most manuals make better kitty litter box liners than reading material.