Ford
Title: Changing The Way We Move
Client: Ford
Production: Skin & Bones
Role: Creative Director
Problem
Ford needed to reposition itself as a future-focused technology and mobility company, not just an automotive manufacturer. The challenge was to communicate long-term innovation - electric vehicles, automation, and new urban mobility - in a way that felt inspiring and tangible rather than abstract or corporate.
Solution
As Creative Director, I oversaw the entire campaign from concept through execution across all channels, establishing a unifying creative vision for a fully integrated 360° platform spanning cinema, television, radio, social, print, and out-of-home. The campaign’s hero expression drew on classic 1980s science-fiction cinema, following two children who discover a mysterious orb that transforms the world around it - offering an imaginative, human-scale vision of the future of mobility. This central idea carried through every execution, ensuring consistency, clarity, and emotional resonance at scale.
Results
Served as the hero platform for a national, fully integrated 360° campaign
Generated strong audience response and sustained online interest
Elevated Ford’s perception as a future-focused mobility and technology company