Fix Your Script 4: The Feature Dump Script

If your script is just a list of features, don’t expect anyone to care.

This usually happens when the team assumes the details will do the selling.

But features don’t mean anything on their own.

They only matter if the script connects features to real problems the viewer has and results they actually want.

So stop listing what the thing does and start showing what the thing can actually do for the viewer.

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Fix Your Script 5: The Copycat Script

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Fix Your Script 3: The Marketing Copy Script