Fix Your Script 3: The Marketing Copy Script

If your script sounds like marketing copy, it’s not going to work well on camera.

This usually happens when the script is pulled from a website, a deck, or something that’s already been scrutinized and sanitized by way too many people.

It might be “approved language” but it doesn’t sound the way anyone actually talks.

Viewers don’t want to be hit with slogans, buzzwords, or marketing speak.

They want to be talked to like people.

So write your script like you’re talking to your grandmother.

If it wouldn’t come out of your mouth naturally, it doesn’t belong in a video script.