Fix Your Script 3: The Marketing Copy Script

If your script sounds like marketing copy, it’s not going to work well on camera.

This usually happens when the script is pulled from a website, a deck, or something that’s already been scrutinized and sanitized by way too many people.

It might be “approved language” but it doesn’t sound the way anyone actually talks.

Viewers don’t want to be hit with slogans, buzzwords, or marketing speak.

They want to be talked to like people.

So write your script like you’re talking to your grandmother.

If it wouldn’t come out of your mouth naturally, it doesn’t belong in a video script.

Fix Your Script 2: The Polite Intro Script

If your script starts by introducing yourself or the company, you’re wasting the most valuable part of your video.

This usually happens because it feels natural and professional to say who you are first.

But the viewer didn’t press play to learn about you.

They pressed play to get help with their problem.

And the longer it takes to get there, the more likely they are to scroll away.

So lead with the problem the viewer has and earn the right to introduce yourself later.