Fix Your Script 2: The Polite Intro Script

If your script starts by introducing yourself or the company, you’re wasting the most valuable part of your video.

This usually happens because it feels natural and professional to say who you are first.

But the viewer didn’t press play to learn about you.

They pressed play to get help with their problem.

And the longer it takes to get there, the more likely they are to scroll away.

So lead with the problem the viewer has and earn the right to introduce yourself later.