Fix Your Script 1: The Everything Script

If your script is trying to explain everything, it’s effectively explaining nothing.

This usually happens when too many stakeholders want their thing included so the script turns into a greatest hits list.

Viewers have a problem and the video is your way of letting them know about your solution.

Everything else is just standing in the way between you and a satisfied customer.

So decide what the script is actually for and cut everything that isn’t helping it do that.

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