POV 1

Who says your CTA has to go at the end?

Researchers have found that people dramatically underestimate how often others will say yes when asked for something.

The key factor isn’t clever persuasion techniques.

It’s simply making a clear request and then giving a reason.

But nearly all marketing videos do the opposite.

They start with the reasons and end with the request.

But that’s not how people ask for anything in real life.

In real life you ask.

Then you give a reason.

Then you ask again.

“Can you help me move this weekend?
My truck is in the shop and I can’t do it alone.
So can you give me a hand?”

Maybe marketing videos should work the same way.

What do you think?