Title: For the Time
Client: Kerr Street Mission
Agency & Production: Loop Media
Role: Concept Development · Scriptwriting

Problem

Kerr Street Mission needed to raise awareness and increase donations, but without reducing the work to abstract messaging or generic appeals. The challenge was to make the need feel real and timely, while respecting the dignity of the people they serve.

Solution

We built the film around real people and real moments, focusing on the truth that needing help isn’t constant — but when it happens, timing matters. By anchoring the story in lived experience rather than statistics, the video positioned Kerr Street Mission as present for the moments that matter most.

Results

• Expanded donor base and increased average donation amounts

• Raised public awareness and positive sentiment toward the organization

• Strengthened Kerr Street Mission’s ability to communicate impact through human stories

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