Freshii
Title: IPO Film
Client: Freshii
Agency / Production: loopmedia
Role: Creative Director
Problem
As Freshii prepared to go public, the company needed a single piece of communication that could speak to multiple investor audiences at once. The challenge was presenting financial performance, operating model, culture, and long-term growth potential in a way that felt credible, coherent, and compelling — without overwhelming or fragmenting the story.
Solution
As Creative Director, I led the development of a long-form, documentary-style brand film structured in clear narrative chapters. The film was designed as a modular system — able to be reconfigured, shortened, or recombined — allowing Freshii to tailor the story for different investor contexts while maintaining a consistent strategic narrative.
This approach balanced scale, ambition, and operational discipline, giving investors a clear picture of how the business worked, why it was positioned for growth, and what differentiated it culturally and commercially.
Results
Served as the primary video asset supporting Freshii’s IPO
Helped communicate growth, culture, and an asset-light expansion model to investors
Supported a successful market debut, with shares closing above the offering price