Title: One Forest Hill Road
Client: North Drive
Production: loopmedia
Role: Creative Director

Problem

North Drive needed to generate demand for a high-end condominium development before it existed. The challenge was promoting pre-construction units in a way that felt exclusive and premium, yet human and livable, avoiding the cold, abstract language typical of luxury real estate marketing.

Solution

As Creative Director, I led a fully integrated 360° campaign spanning brand film, hoarding, print, and social. The work was anchored by a hero short-form documentary featuring the project’s architect and interior designer, longtime collaborators with deep roots in the neighbourhood. By focusing on the people behind the building, the campaign grounded the development in shared values, local understanding, and lived experience, allowing the project to feel considered, personal, and genuinely connected to its context before a single unit was built.

Results

• Awarded Best Campaign Video at the BILD Awards

• Generated exceptional demand, resulting in a full sell-out prior to breaking ground

• Established One Forest Hill as a standout example of human-centred luxury development

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