It’s My Airport

Agency & Production: Loop Media

Context

Billy Bishop Toronto City Airport needed to shift public perception — countering the belief that it was remote or disruptive while differentiating itself from larger, less convenient airports. The challenge was reinforcing its identity as a downtown, community-connected airport through authentic voices rather than corporate messaging.

Approach

I developed the interview framework, conducted on-camera interviews, and created the initial paper edit for the campaign. By shaping the right questions and guiding unscripted conversations with real passengers and staff, the work surfaced first-hand perspectives that positioned the airport as accessible, familiar, and woven into daily city life. These authentic stories became the foundation for the broader campaign across out-of-home, digital, print, and social.

Outcome

The campaign achieved exceptionally high recall in post-campaign studies, increased brand awareness and positive sentiment, and helped reposition the airport as a valued and connected part of the city.

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